The Story Source

Ten years ago, Andrew was an economist working for a small firm in Silicon Valley.  Unlike most economists, he spent the majority of his time combing the internet for great stories: news reports, magazine articles, and radio interviews while secretly applying for news jobs.  His bosses eventually found out and relieved him of his position, but they gave him a bit of money to cushion the blow.  He took the money, enrolled in a series of writing, acting and improv classes, then took the last bit of money and moved to New York City.

In New York, Andrew studied improv at the Upright Citizens Brigade (UCB), acting at the Atlantic Theater, and playwriting at HB Studio.  He began telling stories and performing comedy in the basements and backrooms of bars.

Not long after this, Andrew wrote an article about an education space that had just opened up in Brooklyn where people with specialized skills could teach their passion.  The article got a ton of press coverage, which gave him an idea: create a class on storytelling!

He spent months intensively researching and planning before launching the course.  Then the unexpected happened: The first class sold out in a week. The next one sold out in three days.

He started customizing the workshops for entrepreneurs and business people, which led to a radio spot on Marketplace and a write up in the New York Times.

The Story Source was born.

Four years on, The Story Source continues to help people all over the world to craft and share their stories. Andrew has worked with startups, nonprofits and Fortune 500 companies to help them craft investor pitches, TED Talks, keynote speeches, marketing campaigns, user stories, and even to get more out of networking. He’s excited to share our story and even more excited to help you share yours.

The Team


Andrew Linderman, Founder

Andrew is the founder of The Story Source, a consultancy dedicated to helping artists, business people and entrepreneurs tell compelling stories. In addition to his work with The Story Source, he teaches storytelling at General Assembly, the Brooklyn Brainery and New York University.

Prior to founding The Story Source, Andrew served as a story coach with the community and education programs at The Moth, a MacArthur award-winning non-profit dedicated to the craft of storytelling, and trained as an actor and improviser at the Upright Citizens Brigade and the Atlantic Theater Company in New York City.

Andrew is a graduate of the University of California, Berkeley and has worked as a city planner, a radio DJ and an economist. He has lots of stories to tell but promises never to tell them in the third person.


Please direct all press inquiries to

arrive Teaching Outside Academia – Arrive Magazine March/April 2016
logo_1to1Media The Importance of Storytelling – 1 to 1 Media September 14, 2015
Entrepreneur_magazine_logo From Bedtime to the Boardroom: Why Storytelling Matters in Business
– Entrepreneur
April 1, 2015
LifeReimaginedLogoClean The Essential Element of Every Job Interview – Life Reimagined January 23, 2015
New_York_Times_logo_variation Are You a Good Storyteller? – The New York Times December 18, 2014
New_York_Times_logo_variation Storytelling Your Way to a Better Job or a Stronger Start-Up – The New York Times December 12, 2014
A guide to the perfect tech company pitch – APM Marketplace August 13, 2014
3b9c656 A Moth story coach on how to tell a great business tale – Upstart Business Journal April 21, 2014
The Power of Storytelling with Andrew Linderman
– Live Like You Mean It
March 18, 2014
fwdlabs_logo_bw_reverse_250 Good to Great: 8 Steps to Improving Your Storytelling – FWD:labs January 30, 2014
fwdlabs_logo_bw_reverse_250 What A Character! 3 More Tips on Creating Great Characters – FWD:labs October 30, 2013
fwdlabs_logo_bw_reverse_250 Pitch Perfect: 5 Rules for Telling Stories with Your Pitch – FWD:labs September 13, 2013
idealist-logo 10 storytelling tactics to help you solve a tough problem at work – Idealist August 21, 2013

Past Media Coverage

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